Podcast

What it is


A podcast is a series of digital media files (audio or video) that are released periodically and are available to download (usually free of charge) for the users of the internet. These files can be played on iPods or any portable music device, so it the users can listen to (or watch) the podcasts whenever and wherever they want. The contents of the podcasts are basically unlimited because it is user generated; everyone ranging from the big media corporations to an individual with a microphone and a computer can generate their own podcast. Although different podcasts are posted on different websites, there are computer software that provide an automated feed of the popular podcasts, thus, eliminating the need to visit the websites for updates and downloads. One of the computer software is iTunes.
Here are some examples:

http://www.cbc.ca/podcasting/index.html?arts#vinylcafe
http://www.howstuffworks.com/hsw-podcast.htm
http://g4tv.com/podcasts/index.html
http://www.discovery.com/radio/podcasts.html

Here is how you can create your own podcast:

http://www.youtube.com/watch?v=-hrBbczS9I0

For further information on podcast, Check out the link below:

http://www.youtube.com/watch?v=eMIHgY8Q8C0

History


Podcasting became popular in the 2004 even though it has existed since the beginning of the internet. The term was first mentioned by Ben Hammersley in The Guardian newspaper. Also, sharing videos and music were accomplished by major companies during 1998-2001 such as ESPN.com and Real Networks. As of September 20th, 2005, known trademarks tried to capitalize on podcast, for instance, names such as Podcast Realty, GuidePod, MyPod, Podvertiser and ePodcast were filed for application. By February 2007, there had been 24 attempts to register trademarks containing the word "podcast" in United States, but only "podcast ready" from Podcast Ready, Inc. was approved. Even though the public uses iPod to describe Apple’s mp3 players, Apple does not license the term. The podcast continues to grown and spread immensely.

Broadcast Vs. Podcast


The major difference between the traditional form of broadcast and the podcast of the age of the internet is the role of source and audience. Traditional broadcast over media like TV or radio have been (and for the most part still are) one way streets from the active broadcaster (ie. the television network) to a passive audience (ie. the consumer). High infrastructure costs involved with the traditional broadcast discouraged a more active participation of the audience to create two-way traffic.
The podcast is an easy, quick and inexpensive way to broadcast. It allows the audience to air their own content over the internet. This content is mostly free of charge.
In the beginning, the advent of the podcast scared the established press and media industry because they were faced with a new competition at a 0$ price point. Since then, some in the industry have learnt to adapt to the new reality of podcasts and use it in a creative way that enhances their main for-profit product.

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